MARFIN The Marketing Manager

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion


 

VII. Marketing Information


1.0 Marketing Information System (MIS)

2.0 Elements of Marketing Research

2.1 Purpose
2.2 Design
2.3 Data collection
2.4 Data analysis
2.5 Presentation of findings and recommendations


3.0 Marketing Research Development

3.1 Research development process
3.2 Useful hints for how to use marketing research

4.0 Research of The Marketing Mix


4.0. Information needed for the MARFIN system