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MARFIN The Marketing Manager

III. The MARFIN System

  1. Introduction to Marketing
  2. The MARFIN Model
  3. Strategic Checkpoints
  4. SmartDatabase and SmartCharts
  5. Analytics and the 4Ps

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

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IV. 4.0.0 Price

4.1.0 Elements of Price Analysis

4.1.1Price types
4.1.2 Price structure
4.1.3 Price elasticity
4.1.4 Pricing techniques:
• Promotional pricing
• Loyalty building
• Discounts

4.2.0 Price Analysis

4.2.1 Price segmentation
4.2.2 Product features vs. price
4.2.3 Consumer segments and price
4.2.4 Distribution channels and price


4.3.0 Price Strategy Development

4.3.1 Price strategy development process
4.3.2 Strategy options

4.3.3 Price strategy:
• Low cost producer
• Product differentiation
• Target pricing
• Timing

4.4.0 Assumptions and Conclusions