MARFIN The Marketing Manager

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

IV. 5.0.0 Distribution

5.1.0 Elements of Distribution Analysis

5.1.1 Structure and length of distribution 
5.1.2 Types of distribution:
• Wholesaler
• Retailer
• Ecommerce

5.1.3 Distribution efficiency
5.1.4 Dealer relationships

5.2.0 Distribution Analysis

5.2.1 Distributor types
5.2.2 Distribution structure
• Number of outlets
• Market reach
• Distributor share

5.2.3 Competitive position
5.2.4 Dealers' attitude 
5.2.5 Brand image with distributors
5.2.6 Consumers' channel preferences 

5.3.0 Distribution Strategy Development

5.3.1 Distribution strategy development process
5.3.2 Strategy options 
5.3.3 Distribution and the marketing mix

5.3.4 Distribution strategy:
• Selection of distribution types
• Development of new channels
• Sales objectives per type of distribution

5.3.5. Distribution objectives:
• Market reach
• Distributor share
• Number of outlets

5.4.0 Assumptions and Conclusions