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MARFIN The Marketing Manager

III. The MARFIN System

  1. Introduction to Marketing
  2. The MARFIN Model
  3. Strategic Checkpoints
  4. SmartDatabase and SmartCharts
  5. Analytics and the 4Ps

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

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VII. Marketing Information


1.0 Marketing Information System (MIS)

2.0 Elements of Marketing Research

2.1 Purpose
2.2 Design
2.3 Data collection
2.4 Data analysis
2.5 Presentation of findings and recommendations


3.0 Marketing Research Development

3.1 Research development process
3.2 Useful hints for how to use marketing research

4.0 Research of The Marketing Mix


4.0. Information needed for the MARFIN system