IV. 3.0.0 Product

3.1.0 Elements of Product Analysis

3.1.1 The product and the corporate environment
3.1.2 Corporate mission statement
3.1.3 Market environment
3.1.4 Products
3.1.5 Consumers

3.2.0 Product Analysis

3.2.1 Scope
3.2.2 Market Definition
3.2.3 Product category positioning
3.2.4 Competitive analysis
3.2.5 Consumer preference
3.2.6 Product positioning

3.3.0 Product Strategy Development

3.3.1 Product strategy development process
3.3.2 Strategy options

3.3.3 Product strategy:
• Product line development
• Branding
• Packaging/Service strategies
• Sales objective per product type
• Guidelines for Research and Development

3.4.0 Consumer Segmentation Development

3.4.1 Consumer segmentation process
3.4.2 Strategy options
3.4.3 Consumer segmentation strategy

3.5.0 Assumptions and Conclusions