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MARFIN The Marketing Manager

III. The MARFIN System

  1. Introduction to Marketing
  2. The MARFIN Model
  3. Strategic Checkpoints
  4. SmartDatabase and SmartCharts
  5. Analytics and the 4Ps

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

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IV. 7.0.0 Promotion

7.1.0 Elements of Promotion Analysis

Definition
Sales force
Trade
Consumer
Promotion budget

7.2.0 Promotion Analysis

Evaluation of types of promotion
Campaign size
Promotional objectives
Promotional budgets
Effectiveness of campaigns

7.3.0 Promotion Strategy Development

7.3.1 Promotion strategy development process
7.3.2 Strategy options

7.3.3 Promotion strategy:
Setting objectives
Defining target audience
Selection promotion types
Number of campaign and size
Determining budget
Timing
Measuring results

7.4.0 Assumptions and Conclusion