LogoTitle
MARFIN The Marketing Manager

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

VI. Business Plans

1.0 Introduction

2.0 Elements of a Marketing Plan

• Introduction
• Executive summary
• Market
• Competition
• Financials
• Product strategy
• Price strategy
• Communication: advertising and promotion
• Distribution strategy
• Market research
• Organization
• Exhibits

3.0 Elements of a Business Plan

• Introduction
• Executive summary
• Financials
• Market/product
• Competition
• Marketing strategy
• Manufacturing, production and personnel
• Research and development
• Management
• Exhibits

4.0 Rules for writing a Business Plan

• Completeness
• Brevity
• Credibility
• Cohesiveness