LogoTitle
MARFIN The Marketing Manager

III. The MARFIN System

  1. Introduction to Marketing
  2. The MARFIN Model
  3. Strategic Checkpoints
  4. SmartDatabase and SmartCharts
  5. Analytics and the 4Ps

IV. Marketing Analysis and
     Strategy Development

  1. Market
  2. Market Share
  3. Product
  4. Price
  5. Distribution
  6. Communication
  7. Promotion

<<< Back

VI. Business Plans

1.0 Introduction

2.0 Elements of a Marketing Plan

• Introduction
• Executive summary
• Market
• Competition
• Financials
• Product strategy
• Price strategy
• Communication: advertising and promotion
• Distribution strategy
• Market research
• Organization
• Exhibits

3.0 Elements of a Business Plan

• Introduction
• Executive summary
• Financials
• Market/product
• Competition
• Marketing strategy
• Manufacturing, production and personnel
• Research and development
• Management
• Exhibits

4.0 Rules for writing a Business Plan

• Completeness
• Brevity
• Credibility
• Cohesiveness